Welcome back to the Franchise My Business podcast hosted by Kevin Oldham, where we dive into the world of franchising. In today’s episode, we explore the power of off-the-shelf technology versus custom software development. We dive into the advantages and challenges of building software, and how companies can structure their systems to reflect their intellectual processes. 

But that’s not all! We also have a special guest joining us – Neel Parekh, an expert in operating businesses from anywhere. Neel has intentionally designed his life around the digital nomad lifestyle and helps other entrepreneurs achieve the same freedom. It’s going to be an insightful conversation as we learn about his journey and the strategies he has implemented to create a tech-forward cleaning company.

Make sure to stick around until the end because we have some exciting tips and advice on automating customer interactions, using Google reviews to boost business, and creating customized dashboards to track leads.

HIGHLIGHTS: 

 The Side Hustle Revolution: How Starting a Business Can Be Done While Keeping Your Day Job – Neel Parekh

“The beautiful part about the day and age we live in is there’s so much tech available to let your business run on autopilot, if you want, or at least you utilize global talent, the local service industry has not figured that out at all. They’re typically years behind the times. A lot of those technologies and systems that I have created. Now we just installed our franchisees from the beginning. Right? When they join, we say, great. We’re gonna spin up this awesome website. All this automation pops up, goes to an automated funnel, and we could automatically send postcards if you want. There’s just a lot of things that we’ve done to be remote. And because of that, currently, we’re attracting a lot of people who have the same origin store as me.”

The Impact of a Founder’s Journey: How Trials and Failures Can Build Credibility – Kevin Oldham

“You’re also an attractive character from a marketing perspective we always talk about that it’s okay if you’ve ever if anybody’s ever gone  through  Donald Miller story brand type of storytelling methodology and how humans resonate with other humans trials and tribulations in their stories like we love freaking stories humans love stories and so when you’ve got the founder who was living this life that was inauthentic and then started to had failed ventures I was trying to figure it out was the entrepreneur trying to “Oh man just can’t make it” and then all of a sudden found something that gives you the credibility and makes it so much easier for your prospective franchisees to say “Oh yeah like we’re going to believe in this guy and his system and his team” And so I think that really helps you from relating to your franchisees where they are today and where they can be and you just get to you and your team get to be part of that process which is pretty cool man it’s real cool.”

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