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Unlock Your True Potential in Business & Life
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Kevin Oldham Digital Marketer CEO Franchise Advisor Husband Dad Problem Solver Technologist Podcaster Ice-Bather Investor
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KO
Unlock Your True Potential in Business & Life
with
Kevin Oldham Digital Marketer CEO Franchise Advisor Husband Dad Problem Solver Technologist Podcaster Ice-Bather
GET ACTIONABLE MARKETING, FRANCHISING, & SCALING STRATEGIES STRAIGHT TO YOUR INBOX
Get Our Latest Episodes Plus Inspiring Content Emailed To You
Yes, value blast my inbox.
KEVIN OLDHAM
We all win together.
I love that mentality. Let’s win together.
Franchisor and franchisee are as close to business partners as you can get.
It’s like a marriage, really. You’re signing up to do business together for 5, 10 years or more.
On a Tuesday in 2015, instead of becoming an equity owner in the franchisor I helped build from the ground up, I left to start a franchise marketing company, Diffactory, in our basement.
Diffactory was growing. FAST.
Until 2017, when I almost lost everything.
My wife and kids and I had planned to drive around the country to visit friends and family we hadn’t seen in awhile.
We cruised hundreds of miles through farmlands and cities, listening to music and singing along (badly), sharing meals, stories, and laughs with the people we loved…
But the whole trip, I was putting on a fake smile, because deep down I knew what was really going on…
Crash and Burn. (or something like that?)
Behind the scenes, my business was imploding.
That same week, another phone call that changed my life.
One of our biggest clients had become so successful, they were able to create their own internal marketing team.
It was great for them, and spoke highly of our ability to get them there, but it meant they’d no longer be a client.
The timing couldn’t have been worse.
Even though I knew I should stay in Kansas City and fix things, I also knew how important the trip was to my wife and kids.
Diffactory was out of money, pulling from credit, and bleeding cash. The company was potentially days away from losing everything and here I was on vacation, essentially stealing from my family to make payroll.
I started sketching disaster plans in a notebook I carried around…
Part of the trip took us to Arkansas where I met up with a good friend of mine, Clay, who was scaling an agency to the 7 figure range (which he would later sell successfully)
I swallowed my pride and came clean. I explained everything, and asked him to tell me straight.
What can I do?
He gave me some brilliant advice that pulled us out of the fire, stopped the bleeding, and got us profitable and growing again.
I believe in the power of being humble, being adaptable, and working hard.
Our failures only make us stronger. The obstacles in our path are there to teach us something important.
The word filament is descended from Latin “filum” meaning “thread.”
In 2022, I launched The Franchise My Business Podcast to share all I’ve learned in digital marketing, franchising systems, business success, and life.
about me
I’ve dedicated my life to being a valuable source of positivity and support for others – a true partner in business serving your digital marketing, franchising, and technology needs.
KEVIN OLDHAM BIO
KEVIN OLDHAM is a digital marketing expert and emerging franchise systems advisor. He lives with his wife Andrea and 2 children Lucy and Landon in Lee’s Summit, MO.
He has 15 years of franchising experience and has served over 600 franchises. He’s also the founding CMO of an INC 5000 franchisor. He’s given talks at over 50 conferences, events, including TEDx. Nationally recognized as a leading digital marketer by USA Today and 2021 Business Owner of the Year, Kevin has established himself as a sought-after subject matter expert in emerging franchise systems, digital marketing, and business success.
Kevin is currently launching SUCCESS Space running his own wellness franchise and hosting the Franchise My Business Podcast.
