Welcome back to another exciting episode of the Franchise My Business podcast where we dive into a world of franchising. In today’s episode, we tackle the importance of listening to your customers. Join our host, Kevin Oldham, as he shares a real-world example from his own franchise system, the smoothie shop and supplements. Kevin takes us on a journey from a well-intentioned decision that backfired, to the valuable lessons learned, and finally to the successful pivot that transformed their business. Discover how understanding your customers’ needs and aligning them with your own vision can lead to empowered franchisees, happy customers, and a thriving business. So tune in as we explore the fascinating world of franchise business and the importance of customer satisfaction.
Highlights:
Navigating the Delicate Balance: Addressing Customer Needs while Staying True to Your Vision – Kevin Oldham
“We listened to what our customers wanted. So you know I think a dilemma that as you’re building the system or as you’re thinking about bringing things on you may have a vision for the business and that vision may not align with what your customers want or desire and so it’s this little delicate balance where you know as the owners of the business you always want to put the best product forward and what your customers want but also you want to listen to yourself and and your values and everything.”
Find out more about Kevin and Franchise My Business:
- LinkedIn: https://www.linkedin.com/in/kevinoldham/
- Website:https://kevinoldham.live/
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