Welcome back to the Franchise My Business podcast hosted by Kevin Oldham, where we dive into the world of franchising. In this episode, we have a special guest, Ross Franklin, founder and CEO of Pure Green Franchise. Ross shares his journey from owning a health club to starting his own consulting company, and eventually realizing the importance of nutrition in achieving optimal health. He then takes us through the evolution of his business, from brick and mortar locations to a thriving wholesale division. Join us as Ross discusses his decision to transition into a franchise model, his philosophy on partnering with entrepreneurs, and the unique approach they take with their juice products. Get ready to learn about the franchise success formula behind Pure Green Franchise. It’s an episode you won’t want to miss!
Highlights:
The Power of Nutrition: Fueling your Body for Optimal Health and Fitness – Kevin Oldham
“As somebody who’s always tried to optimize nutrition, exercise, and everything. Everybody always thinks, “Hey, go to the gym as a solution” or “Go for a run as a solution”. And, yes, that’s part of the equation, but the biggest part is your nutrition, what you’re putting in your body. And so it’s cool that you went from “Hey I’m gonna do these big box gyms and all this stuff” to “I’m just gonna focus on stuff people put in their body” Food is medicine, as I always like to say.
CEO Secrets: Juggling Wholesale and Franchise Businesses to Build Healthy Communities – Ross Franklin
“We had a thriving wholesale business, both divisions were growing rapidly. It came to the point where when you look at our mission, which is to build healthier communities around the globe by connecting people with superfoods. In order to do that, I realized that we need the best people. How do we get the best people? That’s the franchise model. So with the franchise model, we could partner up with amazing operators, people who share and live in alignment with our mission, and in order to do that, I need 100% of my full focus. And this wholesale business, it’s a lot to juggle. So I brought my mentor in as the CEO to run the wholesale division to free me up to put 100% of my time and focus into building the franchise business, and started it during COVID, and now we’re on pace.”
Connect and learn more about Ross Franklin by visiting his socials below:
- LinkedIn: https://www.linkedin.com/in/rossfranklin/
- Instagram:https://www.instagram.com/rossfranklin/
- Instagram:https://www.instagram.com/puregreen/
- Website: puregreenfranchise.com
Find out more about Kevin and Franchise My Business:
- LinkedIn: https://www.linkedin.com/in/kevinoldham/
- Website: https://kevinoldham.live/