In this episode, Kris Olivo, CEO of Almost Magical Marketing, joins host Kevin Oldham on the Franchise My Business Podcast. They discuss Kris’s background in Brazilian jiu-jitsu and how it has influenced his work. They also talk about the llamas that serve as the mascot for Almost Magical Marketing. Kris shares the story of how the company was founded and its focus on working with franchisees and franchise organizations. They touch on the trend of younger entrepreneurs getting involved in franchising and the benefits of the franchise model. Kris also mentions the book he co-authored, “The Grand Opening Game Plan,” which provides a step-by-step approach to opening a new business. Overall, the conversation highlights the importance of integrity and honesty in business and the value of providing a proven business model to aspiring entrepreneurs.

HIGHLIGHT QUOTES

 Importance of integrity and honesty in business.

“We left that kind of toxicity. We’re in ‘how to start all over again’, burn everything to the ground to build it back up and. We did it with honesty, you know, and that, that’s carried us really, really far. It’s literally just being good people and just being honest people. So, and doing good work, obviously.” – Kris Olivio

Franchising makes an impact.

“If you’re somebody who’s thinking about franchising, know that you’re going to have a huge impact on the world. I’m making that decision. You’re going to impact entrepreneurs’ lives. You’re going to impact customers that come to those entrepreneurs that you will never know. You may just see them on a royalty sheet one day. ” – Kevin Oldham

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