In this episode of the Franchise My Business podcast, we are joined by Tami Burdick, a freelance franchise consultant known as “The Diagnosis Detective.” Tami shares the story behind her unique tagline and discusses her book, “Diagnosis Detective: Curing Granulomatous Mastitis.”
As a freelance business consultant, Tammy helps emerging and startup franchise brands navigate the complexities of franchising. She emphasizes the importance of local marketing for franchisees and highlights her expertise in guiding them through the process. Tammy’s combination of marketing and operational skills makes her a valuable asset in the franchising industry. She also emphasizes the significance of integrity in franchising, both from the franchisor’s perspective and in supporting franchisees’ success.
HIGHLIGHT QUOTES
Empowering Partners, Building Success and Eliminating Doubt – Tami: “My goal has always been to never let them for a second, second guess their decision to become a partner to begin with. And I think that’s really gratifying when you know that you’re not owning their business, but you’re helping them dramatically to be successful.”
Balancing Hands-On and Hands-Off Approaches for Success – Tami: “sometimes it’s a good idea to ask a potential franchisee that you’re in communications with, ask them to kind of paint the vision of what they think being a franchise with X, Y, Z concept is going to be like for them. Do they envision themselves being a very hands-on operator? Do they Yeah. See themselves as being more hands off? And I think that’s gonna help a franchise system really kind of identify where. They’re going to be best suited as a potential franchisee because even if you do personality assessments on, yeah, your potential franchise partners, if you get a high-esque personality or a franchise partner, they’re gonna struggle in that local marketing.
They’re gonna struggle making relationships and you know, maybe they’re gonna be a better hands off type of owner.”
Connect with Tami and get their book:
- LinkedIn: https://www.linkedin.com/in/tamiburdick/
- Amazon: https://www.amazon.com/Diagnosis-Detective-Curing-Granulomatous-Mastitis-ebook/dp/B09DTBH9P9
Find out more about Kevin and Franchise My Business:
- LinkedIn: https://www.linkedin.com/in/kevinoldham/
- Website: https://kevinoldham.live/
HOST: Kevin Oldham
GUEST: Tami Burdick
Franchise My Business Podcast