In this episode of the Franchise My Business podcast, Kevin Oldham explains the concept of ikigai which is all about finding your zone of genius. For franchisors, finding your role in the Venn diagram of ikigai means understanding the role switch that happens by becoming a franchisor. This leap of faith may be out of your zone of genius. If it depletes your energy, get it off your plate.
HIGHLIGHT QUOTES
Be aware that franchising means operating OUT of your zone of genius – Kevin: “They start franchising and they realize that their job changed. They’re a mentor, they’re a psychiatrist, a counselor, they’re a problem-solver. Like they’re not making cupcakes, they’re helping entrepreneurs succeed. Two different, completely different, skill sets. And for some people, that’s not going to be in their zone of genius. As a matter of fact, for most people, when you make that switch, you’re going to be learning on the fly.”
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