In this solo episode of the Franchise My Business podcast, Kevin Oldham shares that he chooses to take an ice bath every Sunday because it builds mental fortitude and instills a sense of discipline. Ice baths are uncomfortable, which is precisely why Kevin has made it a weekly habit to help him become mentally strong.
HIGHLIGHT QUOTES
An ice bath sucks but builds mental fortitude – Kevin: “You’ve seen athletes do this type of stuff for years, but there’s a reason that I choose to do one every Sunday, and the health benefits are secondary. The primary reason is that it sucks. It’s not fun and it’s very uncomfortable, and that’s why I do it. I choose to do things that are uncomfortable, that doesn’t come naturally, because they help you, at least they help me, build mental fortitude.”
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