Buckle up for a brand new episode of the Franchise My Business podcast, hosted by Kevin Oldham. Today, we’re getting into the nitty-gritty of franchising and the potential for building empires in personal services and beauty industries.

Kevin and our awesome guest, Jeremy Morgan, the CEO of Wellbiz Brands, are gonna talk about operational simplicity, membership models, and the importance of a consumer-focused membership experience.

We’ll also explore the benefits and challenges of having a common tech stack for multiple brands and learn about the unique nature of Wellbiz Brands’ business.

Let’s get into it!


Franchising Growth Stories: A Strategy Guy’s Perspective- Jeremy Morgan

My first job in the franchising world was at Smashburger. Actually, I joined the Smashburger team in 2010 after some stints at investment banking and consulting. I was just coming in as a strategy guy. SmashBurger had 25 or so units at the time and had just started to take off, and it was a heck of a ride. I was there for 4 years. We went from 25 units to 300. It was a mix of corporate owned and franchise, so it was about 50/50 on each. I think we built 60 restaurants in my 1st 6 months there. I just learned so much and really fell in love with the model. I didn’t know that much about franchising specifically when I jumped in. I had a passion for consumer concepts and retail, and this one was a really hot one at the time, so I was really excited to move to Denver and be a part of the management team there. And I ended up leaving the marketing team for 4 years. And so we learned a lot about how to do marketing in a franchise context and what it means to drive results for franchisees and corporate units at the same time.

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